The Best Beginner’s Guide to Google Analytics


What is Google Analytics:

  • Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales.
  • Provides reports about visitors and transactions on a website.
  • At-a-glance dashboard view as well as detailed reports.

What does it do:

  • It reports the Website traffic: such as Where visitors came from and how they navigating through your site
  • Conversations


page views


  • E-commerce

volume of transactions

Dollar value of transaction

success of transactions

How can it help a website:

  • Helps with development and optimization of landing pages
  • Identifies navigation challenges that may prevent visitors from getting to your goal
  • Optimization of adwords performance
            •           keywords
            •           timings
            •           geographic differences

How it is implemented:

  • Google Analytics is implemented with “Page Tags”
  • A page tag, in this case called the Google Analytics Tracking Code is a snippet of JavaScript code that the website owner adds to every page of the website



  • We need  Google Analytics account  set up to track your website.
  • We need to be the Admin of the website you want to track.
  • The site you are  tracking must be searched through Google search or any Search Engine.

How it works:

  • Sign up for Google Analytics

  • Put Tracking Code on EVERY page or Keep it in Index page.
  • Put it in your template pages, so it will be automatically on every page
  • Go to the Analytics dashboard page to see hourly, daily, weekly, monthly metrics

Steps to Track your Websites:


Use below  URL to sign in to your google account.


Steps to Track your Websites:

Once you go through the URL, You  have to sign up here.

Steps to Track your Websites:


Once you sign up to googe analytics the following window will be

Displayed.Fill the details of your website which you want to track then

click GetTrackingID.

Steps to Track your Websites:

Step 4:

Once you click on Get Tracking ID you will get the track id and track code.

  • Copy the code Google displays for you (it includes your unique UA code). Paste EXACTLY THAT before the ending tag in your HTML code.
  • Save.
  • Google to recognize the installed code (can take a few hours to one day).
  •  When everything is installed correctly – “Tracking Status” will read Receiving Data.

Google Analytics Tracks:

  • Sessions: the number of times visitors are actively engaged on your website. Generally speaking, every visitor has at least one “session” when they visit your site, but they could have multiple depending on the circumstances.
  • Users: the number of visitors that have at least one session on your website. This number is more accurate in telling you how many “individual” people visited your website.
  • Pageviews: the total number of pages people visited on your website. Assuming you have multiple pages on your website, you’ll want this number to be higher than the number of sessions.
  • Pages per Session: the average number of pages viewed during a session on your website. More pages per session means that users are more engaged and exploring more of your site.
  •   Average Session Duration: the average length of visitors’ sessions. Again, longer sessions indicate that users are more engaged.
  •   Bounce Rate: the percent of visits that are single-page only (i.e. people who visit one page and leave). Usually a high bounce rate is a sign that people are leaving your site (or a certain page) because they aren’t finding what they are looking for.
  •   Percent of New Sessions: an average percentage of first-time visitors on your website.

Ideally, a good website will have a solid mix of new and returning visitors.

Graphical Representation Of Tracking details :

  • Tracking details of our website in our account.

Usage Limitations:

Google reported that over 10 million websites are using Google Analytics

Google have to limit some features to avoid heavy users from abusing the system

Some limitations include:

  1. General limitations
  2. Session limitations
  3. Reports limitations
  4. Goal limitations
  5. API limitations
  6. Daily limitations

General Limitations:

  • Data is owned by Google
  • Historical data is held for 25 months

Session Limitations:

  • Maximum number of requests per single session visit: 500
  • Maximum requests per 5 seconds: 10

Reports Limitations:

  • Not all currencies available to support global ecommerce reporting
  • Maximum number of advanced segments that can be added to a single report: 4
  • Number of characters in report filter: 256

API Limitations:

  • 50,000 requests per project per day
  • 10 queries per second (QPS) per IP
  • No more than 4 requests at the same time. (per IP address)

Daily Limitations:

  • Maximum number of visits per day: 50,000
  • Maximum number of page views: 10 million

Goal Limitations:

  • Maximum number of goals per profile: 25
  • Maximum number of goal sets per profile: 5
  • Maximum number of goals per goal set: 5


Thank you.

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